Jim Silver
Jim Silver
aisle category enjoys everybody family fun games interested people playing point return
The whole point is to get people interested in playing games again. If you get them into the game aisle and a family enjoys playing a game, they'll return to the game aisle. It's reintroducing them to a play that's fun and everybody in the category benefits.
call entertainment family industry longer per toy toys
The way I see it, the toy industry is no longer just about toys per se. I call it the family entertainment business.
consumer expanding experts hot instead keeping maybe relationship room several trend
Room decor is a hot trend right now and several toymakers are expanding into it, ... But I don't think toymakers should try to become experts in every area. That's going to be very difficult. Maybe with consumer electronics, it could make sense to have a licensing relationship with another manufacturer instead of keeping it in-house.
brand built catalog developed following girl hard loyal strictly three throughout
American Girl had done it strictly catalog and online, before they built the three stores. They developed this brand throughout the years, they have a loyal following and it's very hard to do.
boring girl guy judge ken looked
You see a girl like Barbie, and you judge her by the guy she dates. And Ken looked boring and old-fashioned.
cost impact oil plastic prices toy
Oil prices are particularly important to toy manufacturers because they impact the cost of resin and plastic used to make toys,
boundaries changed companies consider innovation kids might playing pushing shape
Companies are really pushing the boundaries with innovation. We'll see things that you might not typically consider to be a toy. That's because the whole shape of what kids are playing with now has changed dramatically.
approaches chooses companies deal deals industry order toy ultimately understood
In order for the toy industry to survive, companies will have to deal with Wal-Mart. It has to be understood that Wal-Mart doesn't make deals with everyone who approaches them. Ultimately it's Wal-Mart who chooses who will be in their stores.
biggest growth tech trend
The biggest trend in 2005 is the growth of the tech toys.
perform products tough
It is very tough for products to get into Wal-Mart and if they don't perform well, they're out.
customers draw extremely
It's going to be extremely competitive to draw customers to their stores.
either problem sells since site target toy toys web
They could either go to Target or try to find another toy retailer like K-B Toys. You would think Target first, since it is already their partner, but the one problem with that is Target has its own Web site where it sells toys -- and how much will Target want to give up?
move reaction
The first reaction I had was, 'Where are the wires?' Because I didn't think anything like that could move on its own.
darth key villain
The key to this movie is Darth Vader, ... He is the best-selling villain of all time.