Jochen Zeitz
Jochen Zeitz
Born on April 6, 1963 in Mannheim, Germany, Jochen Zeitz is the Director and Chairman of the board’s sustainable development committee of Kering after having been the CEO of the Sport & Lifestyle division and Chief Sustainability Officerof Kering since 2010. Prior to this, Zeitz served 18 years as Chairman and CEO at Puma...
NationalityGerman
ProfessionBusinessman
Date of Birth6 April 1963
CountryGermany
elegant power reflect speed strength tried
The puma... the cat... is not just about power and speed and strength... but it is also a very elegant animal. That's what we've tried to reflect in our products.
buy experience food literally odd restaurant served town wrong
When I started at Puma, you had a restaurant that was a Puma restaurant, an Adidas restaurant, a bakery. The town was literally divided. If you were working for the wrong company, you wouldn't be served any food; you couldn't buy anything. So it was kind of an odd experience.
till time
Every time a new CEO came, I got a promotion till I was made CEO myself.
among biggest carbon
We all know that cattle and beef are among the biggest contributors to carbon emissions.
nature producing raw ways
We have to find alternative ways of producing our raw materials without asking nature to do it for us.
business model trying
We're trying to find a tourism model that allows communities to thrive while business prospers.
continent east gradually increasing north presence south tap throughout west
Obviously, South Africa is our most important market, but we are also gradually increasing our presence throughout East and West as well as North Africa. It is a continent with a lot of potential which we plan to tap into.
environmental equivalent met money rather recreate
Let's recreate the equivalent of the Met Ball in Europe and, rather than for the museum, give the money to environmental causes.
became
When I became CEO, Puma was bankrupt on paper.
age became people
When I became CEO, I just didn't think about my age too much. I'm sure many people did think that my age mattered, but I didn't. That was probably because of my age.
believed design founder function performance
Puma was all about function and not at all about design. The founder of the company always believed functionality and performance were the only ingredients that could make Puma successful and design never mattered.
deeply rooted sports
Puma is a brand deeply rooted in sporting lifestyle.
existing regain rid strength
I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.
less meat
We should eat less meat - all of us - and we should use less leather. I mean, that's reality.