Joe Mattioli
Joe Mattioli
beverly cross debut national somebody
It's kind of a cross between 'American Idol' and 'The Beverly Hillbillies' where you go from nowhere, here's somebody making their debut on a national stage.
anticipate bigger biggest drag drawing drivers fans hispanic last night saturday season success terms tremendous
The biggest success story in terms of drawing Hispanic fans and drivers has been our Saturday night drag races. We had tremendous turnouts last season and we anticipate them being even bigger this year.
among carried fans generate hispanic home interest mexico national race racing reasons tv
One of reasons why we're racing in Mexico is to generate interest among Hispanics here at home. The race will be carried on national TV (Fox) and a lot of Hispanic fans will be tuned in back here.
happen
It's going to happen eventually, so why not here?
attract case expanding exposure fans great hooked mexico nascar particular pay racing taste
Racing in Mexico, with all the exposure it receives, will attract more Hispanics to the sport. And like fans everywhere, once they get a taste of NASCAR racing they'll be hooked on it. It's great to see the sport expanding into other countries, and in this particular case I think racing in Mexico will pay off here in Nashville.