Joe Wiesenfelder
Joe Wiesenfelder
among auto clear consumers far interest major market season second seems sustained third vehicle vehicles winners
As the major market auto show season nears an end, it seems that we have some clear winners among consumers as far as new vehicle introductions are concerned. It will be interesting to see if consumer interest in these vehicles is sustained into the second and third quarters.
becomes car certain develops favorite memories nostalgia perceive plays
This is one of my favorite topics. As a car ages, it develops certain quirks and characteristics that we understandably perceive as a personality. Nostalgia plays an important part. The car becomes part of memories of what you did with or in it.
auto barometer cars consumer early email good leads number received saturn search searches shows sky toyota traffic translate various
The search traffic that is generated for cars unveiled at the various auto shows is a good barometer of how well the car was received by consumers. It's too early to see how well the searches will translate into sales, but new introductions like the Toyota FJ Cruiser and Saturn Sky have already generated a significant number of consumer email leads to dealers.
certainly fact industry large positive rebound reporting represents sales site sites start traffic
The fact that we have experienced such a large rebound in site traffic is significant not only for sites like cars.com, but it certainly represents a positive start to 2006 for the automotive industry as a whole. In fact, many manufacturers already are reporting better-than-expected sales in January.