Joe Wilcox
![Joe Wilcox](/assets/img/authors/unknown.jpg)
Joe Wilcox
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It's not the optimal situation, to be launching the next-generation version of Windows right after the big holiday sales season.
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If Microsoft hasn't significantly improved that experience, and made it as easy as Apple has, that's going to be a big barrier.
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A number of developments are happening on the Internet that AOL couldn't ignore.
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AOL has some great content that is broadly appealing to consumers. One thing that Microsoft lacks for MSN is a lot of good content.
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There's no question that Microsoft needed to do something.
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It's not something I expected from AOL, but it's the right direction at the right time.
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My concern is that Microsoft has introduced too much complexity, making more difficult the arduous purchase decision process. Microsoft is right to get information out earlier, because evaluating an Office purchase will be much harder for businesses this release cycle compared to Office 2003 or XP.
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I'm kind of skeptical about its ultimate usefulness.
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But it's hard to get excited sometimes when your company delivers increasing revenue quarter on quarter, yet you read hype about Apple and their products and they get all the buzz.
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Shortages like this are one of the effects of Apple keeping announcements quiet. Many companies will begin moving product through the channel before an announcement. Sometimes you'll even see Microsoft software on store shelves before it's announced.
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It may be the technological equivalent to the shot heard 'round the world. If Massachusetts follows through with this plan, it will be a radical departure from how Microsoft and other businesses work with state governments.
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From a latest and greatest perspective, some customers might be feeling bah humbug about their Christmas purchases.
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If disposal is an extra cost, then it's a problem that someone has to solve. If they can dispose of it easier because there are no potential toxins, then that's a benefit they can appreciate.
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My expectation is that Microsoft's entrance into the security product market will drive out many of the smaller vendors within 24 months.