John Battelle
John Battelle
John Linwood Battelleis an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing. In January 2014, Battelle sold Federated Media Publishing's direct sales business to LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to sovrn Holdings...
NationalityAmerican
ProfessionBusinessman
Date of Birth4 November 1965
CountryUnited States of America
ad continues
I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.
accuracy address beats company computers data extract google humans images level meets network neural render street teams technology trained using
In the past, Google has used teams of humans to 'read' its street address images - in essence, to render images into actionable data. But using neural network technology, the company has trained computers to extract that data automatically - and with a level of accuracy that meets or beats human operators.
adult almost entire found freshman guy ibm life looked mac papers wrote
I've been a Mac guy for almost my entire adult life. I wrote my first college papers on a typewriter, but by the end of my freshman year - almost 20 years ago - I was on an IBM PC. Then, in 1984, I found the Mac, and I never looked back.
advertising brand google great promise sell stuff targeted tradition
It would be another way for Google to sell targeted advertising and burnish its brand. And it's very much in the tradition of Google's brand promise - great stuff free.
advertising against boxes deliver direct driven province response side simply website
Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics.
advantage believe brand brands companies few marketers paying taken view
Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.
forbid hard harder linking links paid points uses wall
If you're a publisher and you forbid deep linking into your site, or have a paid wall or registration requirement, then you're making it hard to 'point to' your content. When no one points to your content, your content is harder to find because search uses links as a proxy for popularity.
aim capture hardest instant loyalty market people platform window youth
The hardest thing in the world is to capture the loyalty of people on the Web, and AIM has done that. AIM is a window to the youth market and a platform for so much more than just instant messaging.
corporate dialog drafts good responses trump
Good first drafts and speedy responses to consumer dialog will always trump lawyered corporate speak.
brain building buy ecosystem entire far hard home incredibly line perfect phone platform relatively work
The home phone is relatively cheap, incredibly reliable, and - if you buy the right phone - will work for years without replacement. Oh, and far as I can tell, a home phone won't give you brain cancer. In a perfect world, the hard line should have become a platform for building out an entire app ecosystem for the home. And yet... it didn't.
ambitious attempt becoming beyond confines data delivered experience far google interface lit lives moving time
In short, Now is Google's attempt at becoming the real time interface to our lives - moving well beyond the siloed confines of 'search' and into the far more ambitious world of 'experience.' As in - every experience one has could well be lit by data delivered through Google Now.
alert people
I'll admit it: I'm one of those people who has a Google News alert set for my own name.
brand critical facebook presence robust
I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.
baked checking email far iphone kinds mapping multiple native rather screen supposed tiresome web wrong
I find web browsing, checking multiple email accounts, and Google mapping rather tiresome on an iPhone - the iPhone's native interface, for all its supposed perfection, has all kinds of wrong baked in - and the screen is just far too small.