John Battelle
John Battelle
John Linwood Battelleis an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing. In January 2014, Battelle sold Federated Media Publishing's direct sales business to LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to sovrn Holdings...
NationalityAmerican
ProfessionBusinessman
Date of Birth4 November 1965
CountryUnited States of America
'The Victorian Internet' is a must read for anyone interested in the history of technology and in the cycles of hype, boom, and bust that seem to only quicken with each new wave of innovation. Highly recommended.
'Dependent web' platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the millions of blogs, community and service sites where passionate individuals 'hang out' with like-minded folks. This is where shared content is often created.
At the Web 2.0 Conference a year ago, we gathered to discuss the implications of the Web becoming a platform. This year, we're taking it further, focusing not just on declaring the platform, but showing where the innovation is happening and what we might expect in the coming year, ... Web 2.0 attendees will be immediately plugged into the ecosystem of the new Internet and allowed to make connections vital to their business strategy.
I don't think this is the sound of a bubble deflating. I don't think we're in a bubble. But maybe this is a reminder that outsized expectations are, well, outsized.
Given the trendlines of digital publishing, where more and more large platforms are profiting from, and controlling, the works of individuals, I can't stress enough: Put your taproot in the independent web. Use the platforms for free distribution (they're using you for free content, after all). And make sure you link back to your own domain.
Call it a hunch, but I sense that many of us are not entirely comfortable with a world in which every single thing we buy creates a cloud of data. I'd like to have an option to not have a record of how much I tipped, or what I bought at 1:08 A.M. at a corner market in New York City.
Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.
Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.
Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.
Making media companies that you hope to sell is not a lot of fun for anyone who cares deeply about making media.
Bill Gates has become the patron saint of philanthropy and the poster child of rebirth, and from what I can tell, rightly so.
The old internet is shrinking and being replaced by walled gardens.
WordPress makes it drop-dead easy to start a site. Take my advice and go do it.
Where one industry stumbles, another rises up.