John Dern
John Dern
felt higher importance level name
The name (World Headquarters) had a higher level of importance than was felt appropriate.
jim
Jim thought 'world headquarters' implied a pretentiousness that wasn't appropriate.
center changing conversation corporate leads name naturally role talking
Changing the name is part of the way to get people's attention. Talking about that naturally leads to conversation about what corporate center is doing, and what its role is.