John Fithian
John Fithian
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We regret this tragic incident, but we have to remind our patrons that violence at theaters is extremely rare. We've had 1.5 billion people come to the theaters in each of the past three years, and there were only a handful of violent incidents. Though very unfortunate, this type of incident is very rare at the cinema. At this time we don't know if there is any association of this particular incident in connection with the film that was playing. We'll let the police do their investigation.
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If consumers seriously analyzed their options, they'd realize that the cinema is the best value for a buck.
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They go to the movies to escape their houses, ... and they like to escape their healthy diets too.
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This is something that drives us nuts. When Wal-Mart starts putting up signs a month and a half or two months into the movie's run, that just kind of tells the consumer: 'Wait -- it's coming.
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We strongly encourage (theater owners) to keep the ads limited in duration and make them entertaining in their own right. We hope there will be a migration toward fewer ads that don't replicate what's on television, because people can't stand that.