John Fleming
John Fleming
active adopting approach customer female meeting opening selective understanding
With the opening of this store, Wal-Mart is adopting an active approach to understanding and meeting customer needs, particularly those of the selective female shopper.
changes customer ensures plant quickly respond
The plant now ensures that we can respond very quickly to changes in customer demand.
across appeals customers fashion relevant store strategy
This really appeals to a fashion-forward consumer. Our strategy is to become more relevant to customers who are already in the store across more categories.