John German
John German
John German is an American engineer who is the US co-lead of the International Council on Clean Transportation. In that role, his research helped uncover the Volkswagen emissions scandal of 2015. German was investigating what he thought would be relatively clean diesel emissions in US cars, where standards are more strict than in Europe. The hope was to eventually improve the diesel emissions of European vehicles. After the results were published, which showed VW nitric oxide emissions were exceeding US...
becomes cost longer niche product volume
If we can't get the cost down considerably, it will be a niche product for a long time. It could be 10 years or longer before it becomes a volume technology.
anyone brand business clubs fits help matter matters sell
We sell clubs, but that's not the business we're in. So it doesn't matter to us what brand of clubs anyone buys. What matters to us is that it's one that fits them and is going to help them play better.
market step
We have to see what the market is, so we really take it one step at a time.
hybrid literally minds next
We literally haven't made up our minds about what our next hybrid will be.