John Gerzema
John Gerzema
John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance. He has a particular focus on female leadership traits and competencies in modern-day leadership. He is Chairman and CEO of WPP Group’s BAV Consulting, overseeing the BrandAsset Valuator, a consumer and brand survey. He was named one of the Top 100 Thought Leaders in Trustworthy Behavior 2014 by Trust Across America...
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While leaders spend considerable time and effort trying to envision markets and pushing out innovation, empathy can often generate simple, yet breakthrough ideas.
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All leaders, male or female, innately possess feminine qualities like empathy, candor and vulnerability - the difference lies in which leaders choose to suppress those qualities, and which choose to leverage them as strengths.