John Gillespie
John Gillespie
absolute marketing statements
The only marketing statements about Beaujolais are that it's here and it's the absolute first.
drives quality value
Quality and value is what really drives people, and it is not tipped in California's favor.
boxed mistake wines
It would be a mistake to think boxed wines are for the pedestrian market.
couple last population shifted understand
I think it's important for us to understand what this population is because it's shifted so dramatically in the last couple of years.
belief choices consumers dating famous lead line maintained notion older paul people poor sell time vintage welles wine worse
The only thing worse than what consumers don't know about vintage dating is what they nonetheless believe. From the time Orson Welles intoned the famous line for Paul Masson in the 1970s: 'We will sell no wine before its time,' people have maintained the notion that when it comes to wine, older is better. Unfortunately, such a belief can lead to poor choices of wine and disappointment with a purchase.
easiest
We're going to get it. They are going to take the easiest route.