John Heinbockel
![John Heinbockel](/assets/img/authors/unknown.jpg)
John Heinbockel
environment huge rule step
This is a huge step for Supervalu and we would not rule out some up-front indigestion, especially if the macro environment is not accommodating.
environment huge rule step upfront
This is a huge step for Supervalu, and we would not rule out some upfront indigestion, especially if the macro environment is not accommodating.
although appeal continue ends less middle opposite percent somewhat sound strategy
We continue to find Safeway's lifestyle-oriented repositioning strategy sound but somewhat limited. Although it will effectively appeal to the middle 60 percent to 70 percent of the market, it is less competitive at the opposite ends of the demographic spectrum.