John Horrigan
John Horrigan
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It can give a movement like this legs that it wouldn't have had 10 years ago. Today, protest is decentralized. You don't have to get 100,000 people marching on Washington. But you can get 10,000 people in 10 different cities rather quickly.
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For many of these young broadband users, the Internet is their main course for news, and they don't always eat their vegetables or order dessert in the form of using other media.
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It can give a movement like this legs that it wouldn't have had 10 years ago, ... Today, protest is decentralized. You don't have to get 100,000 people marching on Washington. But you can get 10,000 people in 10 different cities rather quickly.
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Having the Internet at your fingertips helps you cultivate and maintain social relationships. It becomes very important for maintaining ties and it does open up doors to getting advice when you need it.
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The migration to broadband is happening more slowly for dial-up users in 2005 than 2002. With fewer new internet users coming online these days, the stock of potential broadband subscribers is not being replenished.
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That wasn't the case even four or five years ago. It's a wake-up call to traditional media sources to keep working at integrating online news into how they provide news generally.
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This is still technology that does require a certain capacity to self-troubleshoot. The switching cost could just be the technical aspect of doing the setup, and often you have to switch your e-mail address. These are people who are older, less educated and less adept to go through the process.
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Existing broadband users were the early adopters who used to pay for the dial-up wait and they got impatient with it, which is why they switched over to broadband, ... We see a slowing down in broadband growth partly because most of the low-hanging fruit of early adopters have been harvested by broadband providers.
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The low-hanging fruit of early adopters is gone. And the remaining dial-up population seems unenthusiastic in terms of the Internet, so mathematically, that makes for a smaller fruitful pool for providers to select from.
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The low-hanging fruit of early adopters is gone, ... And the remaining dial-up population seems unenthusiastic in terms of the Internet, so mathematically, that makes for a smaller fruitful pool for providers to select from.
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Details of how to get a subscription drug benefit available to senior citizens was recently put online but only 27% of over-65's have net access, meaning people were lacking information about a key benefit,
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When you need help these days, you don't need a bugle to call the cavalry, you need a big buddy list.
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When you focus on the behavioral aspects of Internet users on dial-up, they're not doing as much as Internet users who have adopted.