John Rash
John Rash
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As with last season, it will be a highly competitive year. CBS and ABC are the two probable combatants for the top spot for the first half of the season. But January will bring a new ratings wrinkle with 'American Idol' re-ascending for Fox.
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NBC and advertisers would ideally like to have maximum momentum moving into the Olympics in order to promote them.
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Comedic locations are often within families or within the manufactured families of a group of friends. It's significantly more difficult to make a sitcom that has broad sociological touch points. The same dynamic plays out on the big screen. You can have a constituency for 'Monster-in-Law' and 'Harold & Kumar Go to White Castle,' but never the two shall meet.
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he said. ''It's significantly more difficult to make a sitcom that has broad sociological touch points. The same dynamic plays out on the big screen. You can have a constituency for 'Monster-in-Law' and 'Harold & Kumar Go to White Castle,' but never the two shall meet.
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Advertisers and the networks are aware of the accelerating pace of change, and that in order to remain valuable, let alone viable, the networks have to reflect the quickening pace of technology and incorporate it into their business model.
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The most important innovation for 'Desperate Housewives' wasn't its being a prime-time soap opera, ... That's played well since 'Peyton Place.' Rather, it was its post-modern treatment. It worked well as prime-time escapism, but also there was a darker current that played like a cross between 'American Beauty' and 'Dynasty.'
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As CBS recently proved with the live streaming of the NCAA tournament, content is the once and forever king. So it's entirely strategic and smart for ABC and other networks to show their best programs on multiple platforms.