John Sculley
John Sculley
John Sculley IIIis an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-presidentand president of Pepsi-Cola, until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$2.2 million...
NationalityAmerican
ProfessionBusinessman
Date of Birth6 April 1939
CountryUnited States of America
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Great marketing cannot sell a pedestrian product very well.
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Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.
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I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.
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Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.
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The only thing I would say is, I think there's a lot of future value in Blackberry, but without experienced people who have run this type of business, and without a strategic plan, it would be really challenging.
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The future belongs to those who see possibilities before they become obvious.
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The Mac defined 'personal technology', and the iPhone defines 'intimate technology' as a convergence of communications, content and location.
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We see healthcare shifting from a procedure reimbursement, where in this country doctors are reimbursed for how many procedures they conduct, to a world where people will be reimbursed for the outcomes - did the patient actually get better, and what was the total cost of the cycle of care.
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The healthcare industry has never had a priority on user experience because there has been little competition. Prices have never been transparent.
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Is there anyone out there who is the next Steve Jobs? I think Jeff Bezos is pretty close. He is very smart. He is extremely creative. He has completely reinvented the way in which commerce is done online.
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Apple and Samsung are selling in such high volumes, and they're vertically integrated more and more, that it's very, very hard for anyone to compete against Apple and Samsung in the high-volume part of the smartphone or tablet market.
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Ross Perot came and visited Apple several times and visited the Macintosh factory. Ross was a systems thinker.
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Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on.
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When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer.