John Sicher
John Sicher
drinks energy enjoying growth job phenomenal terrific
Energy drinks are enjoying phenomenal growth and Hansen has done a terrific job with its brands.
impact overall responsibility sale schools terms tiny
The sale of sugar-carbonated sodas in schools is a tiny, tiny part of their overall volume. The impact is more in terms of responsibility and accountability to the consumer.
coming created good
They've created a very good brand. It's got good distribution, and they're continually coming up with new and interesting flavors.
america changes clear coke identified north work
Coke has identified North America as a challenging market, and it's clear there is still work to be done and changes to be made.
marketing oats quaker
Gatorade would do even better under PepsiCo than it has under Quaker Oats because of better marketing and distribution.
beverage choice companies consumers looking lower toward trend
Consumers are looking for more and more choice, and beverage companies are responding. The macro trend is toward lighter, lower calorie beverages, but consumers still like sweet, creamy, dessert-like beverages.
biggest diet growth last trend year
The biggest trend last year was the accelerated growth of the diet sodas,
airline bit business terms visibility volume
The airline business in terms of volume is tiny. It's more important in terms of presence, visibility and a little bit of prestige.
advertising beverage both period products promotions summer year
Summer is the highest-volume period of the year for the beverage industry. But it's not just the new products that will get the attention. The promotions and advertising are also very important for both companies.
coke credit deserve fairly pepsi plate stepped
It's Coke and Pepsi and Cadbury who really stepped up to the plate and did something fairly controversial, and they deserve a lot of credit for this.
broader consumers late people
It started out with young consumers ? late teens, people in their 20s ? but it's getting much broader than that.
aggressive imagery marketing pervasive water
They are very aggressive in marketing and have pervasive distribution. It's No. 1 in water in the U.S. and a lot of it has to do with marketing, imagery and distribution availability.
companies diet expanding growth industry
The diet part of the industry is where the growth is, and these companies are now expanding their offerings of diet sodas.
anticipate brands category drink few good growth outlook regular soft
The carbonated soft drink category is fundamentally in trouble. I anticipate there will be some sporadic growth of a few regular brands and some diets, but the outlook doesn't look good for the category.