John Sicher
![John Sicher](/assets/img/authors/unknown.jpg)
John Sicher
beverage choice companies consumers looking lower toward trend
Consumers are looking for more and more choice, and beverage companies are responding. The macro trend is toward lighter, lower calorie beverages, but consumers still like sweet, creamy, dessert-like beverages.
both children industry itself keeping positive schools served
I think the industry basically, in removing them from schools and keeping in their other beverages, has made a positive move, both for American children and also, the industry has served itself well.
bottled bottom consume line people soft
I think the bottom line is people will, over the holidays, heavily consume soft drinks, bottled water, teas and juices.
less somewhat
on and off. Some if it has been good. Some has been somewhat less than good.