John Van Hamersveld
John Van Hamersveld
John Van Hamersveldis an American graphic artist and illustrator who designed record jackets for pop and psychedelic bands, since the 1960s. Albums include Hotter Than Hell by Kiss, Magical Mystery Tour by The Beatles, Crown of Creation by Jefferson Airplane and Exile on Main Street by The Rolling Stones...
NationalityAmerican
ProfessionArtist
CountryUnited States of America
abstract built create design drawn graphic larry lines number photograph poster serve shapes
With the Larry Bertlemann portrait, I started with a photograph that I could use for it. I built the drawing's identity to serve as a graphic identity. After a number of sketches, I went into my own abstract vernacular of drawn lines and shapes to create the composition for the poster design.
add black bringing connect create design drawing graphic meaning pattern vibe viewer white work
I look at graphic design as communication, meaning that the work has to have a vibe to connect to the viewer or perceiver. I make a black and white drawing and then add color digitally, bringing in a contemporary pattern to the composition to create a vibrance.
backdrop built california change idealist southern state
What is Southern California but an ever-changing dreamscape backdrop for the postmodern ideal? The psychology of the postmodern world is the continual state of change as we live in its idealist manufactured dream, built by developers.