Jon Cox
Jon Cox
Jon Coxis an American soccer player...
categories coffee cream food ice niche phenomena positive regions seeing segments small tend view
We tend to view small bolt-on acquisitions in niche segments or regions as positive with ice cream part of the trading-up-to-premium-brands phenomena we are seeing in other food categories such as coffee and chocolate.
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Watch data for February, although strong in the premium segment, was weak in the middle and even up into parts of the luxury segment.