Jon Fredrikson
Jon Fredrikson
consumer continue grow largest nation percent wine
If we continue to grow at just 3 percent through the end of the decade, we will be the largest wine consumer nation in the world.
assure decades future looks market perspective wine
From the perspective of 3½ decades in the wine industry, I can assure you right now that things have never been better in this market and the future looks outstanding.
drink less people
They've just become so much less intimidating and more approachable, especially to people who don't drink wine.
enjoying favorable moment wine wonderful
Wine is enjoying this wonderful moment of very favorable attitudes.
entering gaining life mainstream wine
We're gaining traction in the U.S. market. Wine is entering the mainstream of American life for the first time.