Jon Hess
Jon Hess
ahead begin best changes conducive evaluate groups handle inevitable informed marketing medicare operations options prepared quickly respond spell strategic target themselves time various
The better informed an organization is, the better it will be able to spell out strategic options ahead of time and respond more quickly to inevitable changes in the market. Organizations which begin now to evaluate how conducive their operations are to Part D will find themselves best prepared to handle various new target groups and a reinvigorated Medicare marketing message.
achieve brands determine difficult expected looking niche phase status studied
In fact, it was difficult to determine which of the 16 brands studied was expected to achieve blockbuster, mid-level, or niche status just by looking at their Pre-Clinical and Phase I resources.