Joseph Flowers
Joseph Flowers
channels consumer continuous direction either evaluation goods internet leading marketing moving number packaged practice print promotions restaurant retailers took
Restaurants are moving in the direction that consumer packaged goods manufacturers and retailers took some years ago. Continuous measurement and evaluation of marketing channels such as television, radio, internet and print and in-store promotions is either in practice or under consideration at a number of leading restaurant chains.
automated chain costs crucial customers demand either faced guarantees higher individual intelligence item last marketing match orders product products program restaurant sales special supply system unhappy virtually
It is crucial that restaurants match sales with shipments. If demand for an item exceeds supply, individual restaurants are faced with either unhappy customers or higher costs when they have to place special orders at the last minute. Conversely, an over-supply of a product is an unnecessary expense. Pairing an automated marketing intelligence system with a sophisticated supply chain program virtually guarantees that a restaurant will have the products the customer wants.
client demand ensure future hand increase item knows meet particular promotion sales sufficient supply
If a client knows that a movie promotion generated a sales increase of 35% for a particular item in his restaurants, he can ensure that he has sufficient supply on hand to meet the demand for future promotions.