Joseph Flowers
Joseph Flowers
client demand ensure future hand increase item knows meet particular promotion sales sufficient supply
If a client knows that a movie promotion generated a sales increase of 35% for a particular item in his restaurants, he can ensure that he has sufficient supply on hand to meet the demand for future promotions.
channels consumer continuous direction either evaluation goods internet leading marketing moving number packaged practice print promotions restaurant retailers took
Restaurants are moving in the direction that consumer packaged goods manufacturers and retailers took some years ago. Continuous measurement and evaluation of marketing channels such as television, radio, internet and print and in-store promotions is either in practice or under consideration at a number of leading restaurant chains.