Joseph Jaffe
Joseph Jaffe
advertising three
In the past, advertising has for the most part been about three things -- to inform, to persuade, and to remind,
added bar context essence party producing seeing smart talking touch views
There's a demonstration of the essence of the brand, of creativity. In this case, it's not just talking about it, it's actually producing the bottles. The added touch of 'lights-on' and 'lights-off' views is really smart as well. The idea of seeing them in context at a bar or party makes them that much more desirable.