Justin Rosenstein
Justin Rosenstein
Justin Michael Rosensteinis an American software programmer and entrepreneur. He is co-founderand head of product at the collaboration software company Asana...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth13 May 1983
CountryUnited States of America
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Historically, software for business was seen as unsexy because the products were seen as so poor - they provided such a poor user experience.
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Asana and complementary services are bringing the evolved team brain to the entire world. In great companies like Twitter, Uber, Airbnb, Foursquare, and LinkedIn, people already add information to and extract insight from these systems much the same way our hands and brain exchange signals.
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When I ask people how much time they spend not doing their job - time spent on 'work-about-work' or phone calls or e-mails - people regularly tell me 60, or even 90 percent. So if Asana could take that down closer to zero, we could potentially double the effectiveness of humanity.
We know a post-email world is coming. Asana is the first credible post-email application.
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Whether you're a programming prodigy or the office manager holding it all together, technology empowers small groups of passionate people with an astonishing degree of leverage to make the world a better place.
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Know when to email vs. when to meet. Logistics are best handled over a non-immediate communication channel like email or Asana tasks. Detailed status meetings will suck the life out of your day.
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When leaders know how to lead great meetings, there's less time wasted and less frustration. We have more energy to do the work that matters, realize our full potential, and do great things.
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The human brain is a product of natural selection. In the face of scarcity, our hominid great-great-uncles were unable to compete against our sapient great-great-grandparents' abilities to build more elaborate mental models and orchestrate their bodies' movements in more sophisticated ways.
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Just as the mind emerges from the actions of individual neurons and their cooperation, the success of an organization emerges not only from its individual participants, but also from the interplay between them.
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When topics are complex and meaty, don't create a never-ending email thread. It's amazing how much time people waste composing and reading carefully-worded essays, when a 5 minute in-person chat would resolve the whole thing.
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We who work in technology have nurtured an especially rare gift: the opportunity to effect change at an unprecedented scale and rate. Technology, community, and capitalism combine to make Silicon Valley the potential epicenter of vast positive change.