Kalle Marsal
Kalle Marsal
activities clear customer depending following leader needed offering online photo printing retail situation space strong wants
It really comes down to following where the customer wants to go. We see the same customer having the need to do photo printing and activities in the home, online and at retail, depending on the situation and depending on the day. It was pretty clear to us that we needed to have a strong offering in the retail photo space if we wanted to be the leader in photo.
adopting digital easier exploding growing looking market mass printing retail timing
The market timing is right. The mass market is really adopting digital photography now, and they?re looking for easier solutions. Digital printing in retail has been growing for some time, but it?s exploding this year.