Kanishka Agarwal
Kanishka Agarwal
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Advanced data services activity in the U.K. is following the classic pattern of adoption -- first gaining traction within the technologically savviest group and then spreading across the rest of the majority. Time plays a critical factor, as the services with an established utility from an extended period on the market are first to gain the most from the mainstream audience, who demand products and services that are relatively glitch-free.
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The improved capabilities of 3G networks and devices combined with the availability of more compelling multimedia content are clearly accelerating user adoption. We have entered an exciting phase of rapid evolution in the mobile market. To profit from this new demand, carriers and content owners will need to analyze early consumer behavior and attitudes carefully so that they can continue to build consumer trial and repeat usage.
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Most cell phone decks are updated weekly, if not more frequently and it is important for content providers to understand how the shifting, dynamic environment impacts their bottom line. Cell phone real estate is valuable property and location can make or break the success of a game title.