Kanishka Agarwal
Kanishka Agarwal
analyze attitudes behavior build carefully carriers clearly combined compelling consumer content continue devices entered evolution exciting improved mobile multimedia networks owners phase profit rapid repeat trial user
The improved capabilities of 3G networks and devices combined with the availability of more compelling multimedia content are clearly accelerating user adoption. We have entered an exciting phase of rapid evolution in the mobile market. To profit from this new demand, carriers and content owners will need to analyze early consumer behavior and attitudes carefully so that they can continue to build consumer trial and repeat usage.