Kanishka Agarwal
Kanishka Agarwal
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Most cell phone decks are updated weekly, if not more frequently and it is important for content providers to understand how the shifting, dynamic environment impacts their bottom line. Cell phone real estate is valuable property and location can make or break the success of a game title.
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The improved capabilities of 3G networks and devices combined with the availability of more compelling multimedia content are clearly accelerating user adoption. We have entered an exciting phase of rapid evolution in the mobile market. To profit from this new demand, carriers and content owners will need to analyze early consumer behavior and attitudes carefully so that they can continue to build consumer trial and repeat usage.