Karl Brauer
Karl Brauer
biggest gone interior weakness
Its biggest weakness was the interior materials, and they have gone after that.
default depend everybody falls fleet longer people product pull segment
It's no longer the default segment that everybody just falls into. You have to have a product that's that much better to pull people in -- or depend on fleet sales.
dodge
It's meaty, it's sporty and it's aggressive, which is what Dodge is all about.
cars cool market proved
The Scion proved that there is still a market for low-priced cars that are still cool and hip.
brand drive luxurious luxury wants
Everyone wants to drive a luxury brand even if it's not a particularly luxurious vehicle.