Katie Bayne
Katie Bayne
brand found mistakes ourselves starting step voice
We're starting to get it right. We've found the voice of the brand again. We had to step away from ourselves and some of the mistakes we've made.
hear love people simplicity step wit
We're getting back to the simplicity of why people love the brand. They can really hear the wit and self-deprecation of the brand. It's a step in the right direction.
people shove tried
We've tried to do our homework. We're not just going to shove commercials at people because they will go away.
adult taste
It is not for everyone. It is an adult cola taste.