Keith Belling
Keith Belling
baked bulb cakes heat pops realized rice saw soon visit
When I went to visit this rice cake plant, I hadn't realized how the rice cakes were made. As soon as I saw the molds of rice and how the heat pops it like popcorn, the light bulb went off. This is popped. This isn't baked or fried.
creating great interest snack
My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips.
connecting
My focus has always been on connecting with consumers in a meaningful way.
chips corner deli epiphany opportunity potato realized sandwich
There's a deli around the corner from my office where I'd get a bag of chips with my sandwich, and I was hiding them under my sandwich because I was embarrassed. When I had this epiphany that I was hiding the potato chips from myself, I realized there was an opportunity there.
baked fan fried knew
I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried them.
brand couple creating exciting fun innovative passions putting shares work
Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an innovative and exciting brand - all of which makes popchips a really fun place to work these days.