Kelly Gilmore
Kelly Gilmore
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The license agreement ... is a part of an overreaching strategy to add Warner Brothers Consumer Products properties into the consumer electronics category. As the category becomes more fashion-focused, consumers are looking for more ways to personalize their electronics. Character licensing is a natural fit for this need.
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Role-play is extremely important to kids. It's really the closest way the child can truly become their favorite superhero.
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Whenever you have an evergreen property like Superman, retailers will enjoy enormous successbecause recognition is so high.