Ken Lombard
Ken Lombard
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We are honored to be working with Herbie Hancock and the unprecedented array of talented artists he has assembled to create this truly special event album. Following the success of Ray Charles' Genius Loves Company, Possibilities reflects our ongoing commitment to working with innovative artists and labels to create unique projects which we believe our customers will embrace.
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We were able to convince both Dylan's management and Sony BMG that this was a perfect project for us. . . . We think (they've) done a terrific job of doing a total Bob Dylan promotion. It will be a win-win for everybody involved.
discuss project submit
We will look at each project they submit and discuss what makes sense at that time.
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What I feel the studios will realize is that we are going to provide them with a very tasteful and elegant way to promote their films in our stores. We are building awareness in a way that we feel will be a very effective model for the studios.
beyond coffee customers needed permission
We needed to get the permission of our customers to go beyond coffee, and we feel that we got that permission with Ray.
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We have always admired the enormous talents of Herbie Hancock, ... When Jack Rovner and I first learned that we might be able to work with Herbie, we immediately jumped at the opportunity. And for the relationship to begin with a project as exciting as Possibilities is more than we could have hoped for. There are very few artists whose contribution to music has been as substantial and original as Herbie Hancock's. It is a great privilege to be undertaking this project with him.
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Given the success we've experienced with music, this is a logical extension to our entertainment strategy.
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We fully intend to find the right book to launch that part of our strategy.
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We felt this was an exciting project and a perfect fit for what we're trying to provide to our customers,
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Everybody tried to tell us, 'You know, this is not going to work. You sure you know what you're doing?' And Earvin was wonderful because he was committed and he went to them and he said, 'I'm not really asking the question. This is what we're going to do. Will you support me? Will you give us film?' And in each case it was a 100-percent yes.
above figure tired trying waiting
At that time, everyone was trying to figure out what you could do to make a difference. And above all else, Earvin and I were tired of waiting for someone else to do it.
asked beyond customers given heard music permission
Our customers have come in over the years, they've heard music . . . that we've played, and they've asked us where they can find the CD. Frankly, we feel they've given us permission to go beyond coffee.
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Our approach is one that's integrated within our coffee experience.
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We are very protective of what we consider sacred and that is the coffee experience, and the only way that we are going to build this business is in a way that's integrated as part of that experience and adds value to that experience.