Kevin George
Kevin George
arguably efficient launch
It's arguably the best, most efficient way to launch a campaign.
basis deciding foundation happens top
The foundation of it is proportions. It's the basis for deciding what happens on top of it.
concerned consumers love research talking
Not everybody's going to love your ads. We're concerned that the consumers we're talking to get the ad, and research showed that they did.
consumer ultimately
Ultimately it comes down to where the consumer is.