Kevin Keller
Kevin Keller
brands choose fit good product substitute
You should choose brands that you like and feel good about, that fit your image. But the brand is not a substitute for the product: The product has to work.
brands choose good people
People should choose brands they like and feel good about,
brand fad stays timeless
Any timeless brand innovates and stays relevant, but a fad brand doesn't stay relevant,
credit difficult good job score took
Give credit to Torrey. They took us out of everything that we wanted to do. It was difficult to score any points. They did a good job of doing what they wanted to do, and we weren't able to counteract.
brand consumers name power provides shortcut simplify
The power of the brand name to consumers is a shortcut -- it provides a way to simplify things,