Kevin Lee
Kevin Lee
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Actually, for a good SEM agency, the fee pays for itself through increased efficiencies, freeing up additional budget for other media opportunities, or for marketers looking to increase spending by keeping the cost of customer acquisition on target even at higher scale.
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Another great benefit of the program is that parents can designate a child's school, and grandparents, aunts and uncles can also participate. Even neighbors can select a local school and participate in the program.
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AdCenter has been designed from the ground up to allow marketers to target ads more effectively.
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This is probably a test of whether advertisers are willing to see Google as a place to get all kinds of advertisements rather than just online.
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In a time when education budgets are increasingly tighter than ever, every dollar counts when it comes to school funding. This is especially true for unrestricted funds in which schools can decide for themselves how to use the money -- whether it's for teacher training, special field trips, school supplies, playground equipment, musical instruments and more. We've found that every school has a wish list, and we want to help them fill it.