Kristin Matthews
Kristin Matthews
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And they are savvier than ever. They pay attention to the morning shows and they see it is a very good avenue for them. Let's face it, you're preaching to the choir when you put a children's book on a morning show. You're talking to women, and most of them have kids, and most of them like to know what's good to read.
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Harry Potter changed everything. It's this juggernaut that is bigger than anything else out there, and it forced all of us to take notice of children's books.
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The reality is, just like with adult books, a big name makes for an easier booking. Any time you're booking an author for a four-and-a-half to five-minute segment, if you're dealing with someone who's done television or comes with a track record, they are a known quantity. They know they have to have a funny or a touching story.