Lance Helgeson
Lance Helgeson
advertising arts becomes connect customers difference emotional stand visceral
As the advertising world becomes more cluttered, it makes a difference for them to stand out and really connect with the consumers. Sponsorship in the arts is a way to connect with the customers on more of an emotional and visceral level.
arts cue packaging programs savvy sports taken
Arts programs have become a lot more savvy about packaging their opportunities. They've taken a cue from sports and that's been the driver.
compete donations gone hand hat realized
Historically, they've gone after donations kind of hat in hand and they've realized that they've got to compete with these people.