Lance Jones
Lance Jones
america asked bank consumers majority move paper parallel people received trying
Bank of America is trying to move people to the idea of paperless statements. In a parallel study, we asked consumers if they received paper statements, and the majority that said 'no' were Bank of America customers.
brand business customer driven equity experience increases measures online positive shown strong studies success ultimately
Keynote measures the customer experience because ultimately all business success is driven by the customer experience. Our studies have consistently shown a strong correlation between a positive online experience and increases in brand equity and customer acquisition and retention.