Laura Behrens
Laura Behrens
box buy consumers drive fourth high line marketing people quiet stop
DirecTV is doing more marketing and it's been quiet for a while. Consumers will buy as high in the line as they can afford. DirecTV will stop marketing the TiVo box and drive new subscribers to its model. And it's the fourth quarter, when people buy electronics for the holidays.
argue factors
a lot of factors argue in the campaign's favor.
generation next people
People aren't clamoring for the next generation of DVD. It's too complicated, too expensive, and they don't see the benefits.
acoustics available board boston consumer holiday initially last precious problem retail season sign slow
The broadcasters were initially slow to sign up, but now they are on board with it. Now the problem is with the consumer electronics industry. Polk and Boston Acoustics have HD receivers in the market, but they are not yet available in volume. There was precious little over the last holiday season in the retail market.