Leatrice Eiseman
Leatrice Eiseman
Leatrice Eiseman is an American color specialist, who assists companies in their color choice in a range of areas, including packaging, logos, and interior design. She is the executive director of the Pantone Color Institute, a division of Pantone, Inc., and the author of six books on color, one of which won an award from the Independent Publisher's Association...
aesthetic allow aspect bad besides good great invariably knowing locks mirror people pink says softer standpoint themselves tones using vibrate
Pink always says soft. But that's not a bad thing! A lot of guys, when they allow themselves to try the color, they look in the mirror and say, 'Hey, I look pretty good in this.' Any of the rosy tones really vibrate well for the skin. So I think besides using pink from a psychological standpoint (to show their softer side), there's also the aesthetic aspect - knowing they look good and having people say, 'Wow, that's a great look on you,' which invariably will happen. And that really locks it.
aesthetic aspect besides good great invariably knowing locks people pink softer standpoint using
So I think besides using pink from a psychological standpoint (to show their softer side), there's also the aesthetic aspect - knowing they look good and having people say, 'Wow, that's a great look on you,' which invariably will happen. And that really locks it.
brilliant emphasize eye human perceives white
White, white, white. I can't emphasize white enough. The human eye perceives it as a brilliant color.
bold delicate seeing soft
We're not seeing really big bold patterns. We're seeing really delicate patterns, which really emphasizes what we're seeing with the soft colors: soft colors, soft designs.
backbone colors heavy neutral people provided smoky
There is a heavy use of neutral colors and smoky tones. People are being more cautious, and neutral colors have traditionally provided the backbone of a wardrobe.
becomes boards graphics industry ok pink seeing ski sports start
The graphics industry has really used pink graphics so beautifully for ski boards and other adrenaline-pumping sports. When you start seeing it in men's sports equipment, then it really becomes an OK thing.
black
Black is what it is . Black is always going to be a constant. It's a classic.
certainly collective expect feeling feels gone lurking maybe terrible
Maybe we just expect something is lurking under the surface. Certainly after 9/11, that feeling has not gone away. It's in our collective psyche. It still feels like something terrible could happen.
designers last love putting saw season seem together
Putting these two together is really a spectacular combination. We saw a lot of it on the runways last season and designers seem to love it.
designers last love putting saw season seem together
Putting these two together is really a spectacular combination, ... We saw a lot of it on the runways last season and designers seem to love it.
everyday high people quiet relaxed telling
People are telling us, 'We live in a high-tech world, everything's on high speed. We want to be in a place where we are relaxed and quiet and tranquil, away from the everyday world,'
attempt certain colors customers deliberate designers direction leaning people retailers tune
After querying designers and compiling our statistical analysis, we know what direction people are leaning in this season. And with retailers more and more in tune to what their customers need, there is a deliberate attempt to get certain colors into stores.
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As anybody who's ever gotten flowers knows, you immediately have an emotional response. When they are put into particular color combinations, the message is made even more meaningful.
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A larger reason people are attracted to blue is the whole issue of water and whether or not there's going to be enough to drink,