Leo Bogart
Leo Bogart
Leo Bogart was an American sociologist, media and marketing expert...
NationalityAmerican
ProfessionSociologist
CountryUnited States of America
Leo Bogart quotes about
business may advertisements
Advertisements may be evaluated scientifically; they cannot be created scientifically.
ideas measurement recognition
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.