Linda Barrabee
Linda Barrabee
download full profits room
There's very little room for profits from the full over-the-air download market,
brand carriers control experience mind top wanting
Carriers have been wanting to control the experience and have their brand be top of mind with the consumer.
leave market means people trying
For ESPN, it means trying to get people to leave another carrier, and the way to do it is with something different. The market is primed for differentiation.