Linda Barrabee
Linda Barrabee
leave market means people trying
For ESPN, it means trying to get people to leave another carrier, and the way to do it is with something different. The market is primed for differentiation.
download full profits room
There's very little room for profits from the full over-the-air download market,
brand carriers control experience mind top wanting
Carriers have been wanting to control the experience and have their brand be top of mind with the consumer.
mass media phone unlike ways
Your phone is about you in ways that are unlike traditional mass media.
instead sports video waiting
If you look at what resonates, what kind of video do you want live instead of waiting to get home, it's really about sports and news.