Lindsay Gray
Lindsay Gray
bike downtown kept literally morning people pick ride route sympathy
I would get on the bike every morning and ride around downtown with a knapsack on my back and literally pick up orders, most of them sympathy orders. I just kept that route every day just to let people know we were serious.
bind finally gave key orders point print shop stuff
He finally got to the point where he gave us a key to his print shop and we would print our own stuff and bind our own stuff. It got to where most of the orders in his shop were our orders.
business good marketing niche norm offering printers selling sudden took
We were really good at manufacturing. We have a real niche ... so we started manufacturing index tabs and started marketing those nationwide and selling to other printers and print brokers, and all of a sudden that business took off. The norm was two weeks, and we were offering next-day service, which really got people's attention.