Lisa Fleming
Lisa Fleming
focus groups identified
The participants of the focus groups identified it with urban, sophisticated and hip.
brand bringing car customers dealer edge experience feedback gives growing individual lower price program sales
The program is growing month-over-month. Dealer feedback is positive. It allows customers to experience the Subaru brand at a lower price point, bringing new customers to the brand. It gives dealers an edge over used car sales and individual sales competition.
amazing hold last percent road sold value vehicles
With an amazing 96 percent of all Subaru vehicles sold in the last 10 years still on the road today, used Subaru vehicles hold their value and are very much in demand.