Loren McDonald
Loren McDonald
align arrived behind clearly companies customers email key leaving level marketing next program proper resources strategy technology
Email marketing has clearly arrived as a key marketing and CRM strategy for most companies. But in 2006 those companies that don't align the proper resources and technology to take their program to the next level will find their competitors leaving them behind in the 'inbox' of their customers and subscribers.
blocking challenges clearly delivery filtering marketers minimize necessary needed recognized resources steps taking
While marketers have clearly recognized that they have delivery challenges, they also are not allocating the necessary resources or taking the longer-term steps needed to minimize blocking and filtering of their e-mails.